“…good intentions may do as much harm as malevolence if they lack understanding.” -Albert Camus
Story Arc tells stories with data. We use bleeding-edge machine learning algorithms to understand your audience in ways that had never previously been possible. We have pioneered methods like deep insights to enable an unprecedented level of individual understanding that only becomes more nuanced over time. When you understand your audience, they understand you.
Story Arc builds and maintains the infrastructure necessary to generate unique knowledge. From this, we have optimized metrics like ad spend and boosted those of donations, daily users, and lead capture. We are trusted by Fortune 500 companies and government officials in both the United States and Europe to make this understanding accessible to partners regardless of technical sophistication.